Orange Rhino started in the middle of real life, not in a boardroom. We are Ben and Laura, a young Aussie couple who live by routine. Early alarms, gym before work, packed lunches, weekend meal prep, repeat.
For years we juggled too many bags and never quite felt organised. A lunch box here, a gym duffel there, a work backpack on top of it all. By the time we got to the office, we were fighting for fridge space and eating warm meals out of leaky containers.
It did not feel like a high performance routine.
So we built the bag we could never find.